The Power of Influence

Influence is defined as;

the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.

To me, that translates to having the ability to alter, change or shape the way someone thinks. This eventually leads to a change in lifestyle, which later results in a change of destiny and purpose.

Yet influence can be positive or negative. It can be ‘good’ or ‘bad’ the same way it can also be to the benefit or detriment of the one being influenced.

To influence is therefore not just to have an effect, but if and when done with efficacy; can lead to a drastic deviation from current course and propel the influenced individual to live and exist either above or below their potential.

The thing most fascinating about influence and its power is that it requires no permission, recognition or approval. We can be-; are- and will always be influenced one way or the other. Be it by accepting, rejecting, ignoring or refusing the information presented with; the one unmistakable fact is that influence can be likened to a virus that can not be escaped or avoided. We are influenced one way or another, knowingly and/or unknowingly.



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